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Nearly every ad you see online is tailored just for you. While targeted ads may be familiar ma now, how they work — and the power they have — often seems invisible.

We decided to lift the veil on this part of the internet economy, so we bought some ad space. We picked 16 categories like registered Democrats or people trying to lose weight and targeted ads at people in. But instead of trying to sell cars or prescription drugs, we used the ads to reveal the invisible information.

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Sample of an ad bought by Times Opinion not a live ad: This was an experiment in how far digital advertisers go to collect and use information about every part of our lives for profit. With that in mind, we want to share how we targeted these ads, what we learned, and why it might disturb you.

Targeted advertising preston women once limited to simple contextual cues: But advertising services today use narrow categories drawn from a mind-boggling number of sources to single out consumers. Like many publishers, The Times uses targeted advertising to find potential subscribers and readers.

While you can use a variety of tools to create a swipe file, let's look at If they're running ads in multiple locations, you'll see a drop-down list. While targeted ads may be familiar by now, how they work — and the . For example, it might predict whether you'll buy an S.U.V. by looking at. We'll optimize your ad sizes to give them more chance to be seen and clicked. Google can optimize the size of your ad units to automatically fit desktop or.

To build the ads for our experiment, we imagined some extremely specific targets and built profiles of those people. We could do this because many companies, like retailers and credit card providers, sell customer information to data companies.

Ads and data | Google Safety Center

Most data providers declined to tell us where their data comes from or how they built their models, so the sources in the ads below come from the ad experts who helped us create the campaign.

Here are more sample ads that we bought as part of our experiment. Launching a political campaign — or trying to interfere with one? You could target potential political casablanca nightlife girls. Companies can target by location.

If you wanted to target any specific locationyou could loooking an ad platform that could do it but the accuracy would vary depending on the technology used. Predictions about who people are and what they will buy offer the most promise to advertisers because they enable targeting nearly everyone, even those with little data available.

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Acxiom, a major marketing data company, said it makes predictions by comparing specific people to a much larger group. The accuracy of predictions made by data providers is difficult to verify.

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The companies release little msy that those included in these groups actually belong. So in the ads we bought, we expected many men would see ads aimed at women and vice versa. It has also joined many other data companies calling for federal regulation that would place limits on how data is collected and shared while leaving room for marketing purposes.

Infor example, German researchers tied data that was supposedly anonymous back to specific individuals. Much of this data could be shared among brands. But privacy advocates say targeting has gotten out of control.

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Kaltheuner, from Privacy International. Websites can also provide marketers specific things they know about you, like your date of birth or email address.

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Ad companies often identify you when you load a website using trackers and cookies — small files containing information about you. Then your data is shared with multiple advertisers who bid to fill af ad space. The winning bid gets to fill the ad slot.

And we also provide you powerful ad settings so you can better control what ads you see. Depending on your Ad Settings and if you're signed in, this data informs the ads you . Search ads use your activity to be more personally relevant. Why you're seeing an ad. When you see an ad from Google's network, you can see more details: Google services, like Google Search, YouTube, or Gmail: Click . Get in front of customers when they're searching for businesses like yours on Your ad can appear on Google at the very moment someone is looking for.

Zuboff, the author and professor, argues that companies today are mining private lives the same way they exploit natural resources, turning them into profitable goods. That change happened so quickly and so secretly, Dr. Zuboff argues, that the public is not equipped to fight.

Kaltheuner agreed. Maay A.

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He can be reached at stuart. The New York Times is launching an ongoing examination of privacy.

How to Research Your Competitors' Facebook Ads : Social Media Examiner

See all Privacy articles. Please upgrade your browser. By Stuart A.

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The second frame of the ad: Are you okay with that? An ongoing series.

Learn. You could target potential political converts: Ads in our experiment combined data from many of these sources. Likely work email.

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Likely credit card. Likely social media.

Likely smart home devices.